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Jan 142 min read
The top 9 reasons why brands should invest in OOH in 2025
High visibility and reach: Â Out-of-home (OOH) ads, such as billboards and transit ads, are seen by approximately 90% of the population on...
Jan 73 min read
Five minutes with... Kaitlin Despott, Investment and Operations Director at PHD
Kaitlin Despott is the Investment and Operations Director at PHD, and is based in Melbourne. Describe your position and explain why the...
Nov 22, 20242 min read
The Faces Behind OOH: Laura Principessa
This month, we're talking with Laura Principessa, Investment Manager at Initiative, to discuss her experience working in the media...
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