We are absolutely stoked to have won the inaugural Campaign Asia 2021 Most Valuable Product in tech award.
We wanted to take a moment to thank you - our clients and partners who have supported us throughout this journey. And, recognise our team who are dedicated and passionate about your success - without you all, this could not have happened.
For the very first time Campaign Asia dedicated a project to celebrating technology talent and products in the Asia-Pacific region.
Most Valuable Product was open to businesses that operate within, or provide a service to, advertising and marketing.
Businesses who submitted to the list were measured across five key criteria: originality, scalability, business strategy, success, and continuous investment. A rigorous judging process combined quantitative grading (each entry was scored across the five criteria for a total score out of 25), with qualitative analysis.
Feedback from the judges on our submission
“The foresight to build a product based on feedback from media agencies and advertisers that addressed all their needs has proven to be a huge success. Since launching, Veridooh has become the leading tracking and verification software for digital outdoor advertising in Australia and New Zealand. 2020 was a big year as Veridooh signed and launched group agency deals with GroupM, Omnicom Media Group, IPG Mediabrands, AKQA and their associated agencies. They have also started trials in the UK, Europe, Asia and US with plans to launch in most of those markets in 2021.”
Tech MVP jury members praised the product for its top-grade originality, usefulness, relevant innovation and scalability, while also commending the team for continually iterating the product based on feedback.