top of page

The best of Cannes 2024 (Outdoor)

The Cannes Lions OUTDOOR winners for 2024 have been announced!

We've shortlisted some of our own favourite winners from across the world. 

Our Number 1 has to be the amazing "Meet Marina Prieto" campaign by JCDecaux and the DAVID Agency - a testament to the unrivalled power of OOH to create real world buzz and attention. 

1. Meet Marina Prieto" - JCDecaux, DAVID Agency

Why we like it: This campaign had the denizens of Madrid all asking in unison "Who is Marina Prieto?". This campaign proved once and for all the power of OOH to command attention and create buzz.

2. "Windows" - British Airways, Uncommon

Why we like it: A moment that anyone who has ever sat in the window seat of a plane will be familiar with, partnered with the confident logo treatment that only one of the most well-known brands in the world can pull off

3. "Twisted" - Coca Cola, Ogilvy

Why we like it: Another confident use of a logo, with a twist. Instantly memorable for its subversive use of one of the most immediately recognisable brands in the world.

4. "Adoptable" - Pedigree, Colenso BBDO

Why we like it: Addressing the very real problem of animal homelessness, Pedigree used its advertising power as a platform to help rehome shelter dogs. A good cause, and a great piece of OOH.

5. "Smack the Heinz" - Heinz, Rethink

Why we like it:. Smack for Heinz - does what it says on the tin. Enough said.

6. "Smells like McDonalds" - McDonalds,

Why we like it: Eye-catching, and nose-catching ... this clever outdoor campaign harnesses the underutilised power of smell to drive recognition. Now ... where's the nearest McDonald's?

7. "Hidden in plain sight" - Heineken, Leo Burnett

Why we like it: This clever use of Heineken's logo and brand equity to turn delivery vans into mobile billboards, subverting Malaysia's strict restrictions on alcohol advertising.

8. "If you're into it, it's in the V&A" - V&A, adam&eveDDB

Why we like it: By highlighting just a few of the weird, wacky and wonderful items that form the V&A's collection, this campaign cleverly establishes what makes the V&A so unique.

9. "Add ons" - McDonalds, DDB New Zealand

Why we like it: A smart reflection of human behaviour - the sundae at the end is often added as an afterthought... just like this ad!

10. "Hiscox & Uncommon Launch the Most Disastrous Campaign Ever" - Hiscox, Uncommon

Why we like it: A perfect demonstration of the value of insurance. And an even more perfect reflection of why brands should independently verify their static OOH campaigns!


bottom of page