We chat with PHD’s Kim Stockdale on her career so far … and favourite OOH campaign.
Behind every out-of-home campaign there is a network of teams across adland that have worked together to make it happen. From developing the creative, to buying the spot, and activating the campaign. This industry depends on strong collaboration between people.
We’re highlighting some of these people here. Each month, The Faces Behind OOH will spotlight a person that contributes to OOH campaigns so we can get to know the people that keep this sector running.
This week, we speak to Kim Stockdale, investment manager at PHD.
How long have you been in your current role?
Almost two years at PHD.
What does a typical day look like for you?
It varies between buying, implementing, post-analysis and everyone’s favourite task, invoicing!
What do you love about working in advertising?
Working in a fast-paced environment with amazing, clever and creative people. There is never a dull moment.
What makes OOH unique?
The creative capabilities, especially in the last year or two. Also the different formats from tram wraps to bus shelters to large format make it fun and exciting to buy!
The ease of checking how a campaign is performing on Veridooh is also a game-changer.
What’s your favourite OOH campaign?
The Google Pixel 7 campaign that ran across street furniture, retail and large format.
This has been a huge campaign to work on and we were also challenged with three separate up weights to drive additional resonance and reach in-market, as well as a Tease campaign to gain interest prior to the actual campaign launch. It has been so great to see it come to life!
Want to be part of our 'Faces Behind OOH' series? Reach out to mariam@veridooh.com.