Source: Mumbrella Awards
We are proud to have been named the 2021 winners of Marketing Technology Company of the Year.
We are truly humbled to win this prestigious award and wanted to take this opportunity to thank you for your support and for believing in us. A special mention goes to our early adopters, clients, agencies and partners for believing in us throughout the journey.
There is no doubt about it, we have worked hard at delivering a best-in-class independent verification solution for the Out of Home industry. We set out to answer one of OOH’s greatest challenge “how do we know if our ad has played the way we planned, booked and paid for?”, this was the question we faced at each meeting when we first set out. We knew we wanted to track every single second, of every play, of every creative at every digital panel and location. We spent a year in research and development before we launched.
Our platform first launched with just 40 metrics and graphs. Today we track and measure over 300 metrics, including total panels, panel locations, ad length, plays, exposure time and share of time.
The evolution of the platform is testament to the users - with your help and feedback we’ve been able to better understand the client challenges and continually evolve the platform. We know it doesn’t stop there. Where we will be in 3 years time will no doubt be vastly different to where we started. But what we have come to understand is just how important independent verification is to the OOH industry. We see our capabilities, product and tech-stack growing as the industry evolves. Keep your eyes peeled for what's coming next!
Our mission is to enhance and grow the OOH industry through data, measurement and actionable intelligence. With your support and now this incredible win, we’re feeling as though we are on the right track.
It really is an incredible honour to win such an award and to be judged alongside our outstanding fellow nominees TrafficGuard (Highly Commended), The Trade Desk, PLAYGROUND XYZ, and Metigy.
This is our win during the (Covid Safe) Virtual Mumbrella Awards on July 29, 2021
We planned, worked hard and smart and we believed we could create something groundbreaking. Thank you to the Veridooh team, our clients and partners for joining us on this journey. This is just the beginning.