We started Veridooh to help grow the out-of-home industry through independent verification.
Since then we’ve been overwhelmed by the response from all stakeholders who have embraced the opportunity to strengthen out-of-home advertising using our solutions.
After more than three years of significant growth, we’ve introduced a new standard of transparency in the industry. Advertisers and agencies, big and small, have used us to improve their campaign planning, and media owners have adopted us to prove the value of their billboards.
Throughout this journey, a lot has changed at Veridooh.
We’ve increased our partnerships with the industry and invested in our products. We also continue to grow as a team.
That’s why we’re excited to reveal a refreshed look to mark Veridooh’s new stage of growth, including new branding and a focus on new products.
The new Veridooh logo was designed to reflect our core value as a company - transparency.
The submark was created by combining a landscape and a portrait panel which leave Veridooh’s signature transparent blue where they intersect. This is Veridooh’s mission; as we grow to cover all formats and all panels, we create transparency across the industry.
We’ll also be focusing on our expanded suite of products, which are all powered by our proprietary and patent-pending SmartCreative™ technology, over the coming months.
Digital is the future of out-of-home and will always be the core of Veridooh.
But we’ll be covering programmatic and static to make sure we have solutions for the entire out-of-home ecosystem, and introducing new ways for the industry to collaborate more easily.
This is just the beginning for Veridooh. We’ll be sharing more updates about each of our new products in the coming weeks.
For now, you can learn more about the new Veridooh here.
Mo Moubayed and Jeremy Yang,